Serafina, one of New York’s most beloved restaurant groups serving quality Italian fare for decades, announces the upcoming launch of Serafina Express, a new fast-casual Italian restaurant concept to meet the needs of New Yorkers. busy, in a self-service setting with a strong focus on value, quality, Italian ingredients, speed and easy-to-use mobile technology. Serving the same contemporary Italian cuisine that has attracted legions of fans, Serafina Express offers a charming setting designed for convenience in a casual, smaller footprint, allowing the restaurant to serve Serafina’s favorite dishes for the very first time in new neighborhoods.
The first three Serafina Expresses will open in Manhattan at the intersection of Sixth Avenue and Eighth Street in Greenwich Village, at the corner of 22nd Street and Park Avenue South at Flatiron, and at 30 Broad Street at the corner of the New York.
All locations will transport guests to Italy upon arrival through the iconic yellow awnings. Ranging in size from 1,500 to 3,000 square feet, each Serafina Express offers a beautiful traditional Italian wood and marble counter, reminiscent of a Florentine pharmacy. Each Serafina Express is anchored by a central island that features a cascade of colorful hand-painted ceramic antique dishes suspended from the ceiling and a featured wall of art, framed by their signature yellow velvet banquettes. Additionally, each new Serafina Express location will feature its own eclectic design touches inspired by the neighborhood it serves.
As with all Serafina brand concepts, the new Serafina Express serves authentic Italian cuisine with the highest quality Italian ingredients. Serafina enthusiasts will find their favorite dishes including homemade pastas like Ravioli Pomodoro, a variety of thin crust pizzas including the signature Alla Burrata, alla Mozzarella di Bufala as well as their Tartufo Nero pizza, Italian paninis, seasonal salads and delicious desserts such as the famous Serafina. Tiramisu. The new concept also serves premium Kimbo coffee, teas and assorted bottled beverages, fresh juices, and a curated list of Italian beers and fine wines. Traditionally like in Italy, Serafina Express is a transitional restaurant where customers can start their morning and end their day. Open daily from 9 a.m. to 9 p.m., Serafina Express is available for pickup, delivery and catering.
Over the past two years, our fans have expressed that they want easier access to their favorite Serafina locations as they navigate work and lifestyle changes. We are very excited to now introduce Serafina Express and bring the brand to several new neighborhoods. The Serafina name has always represented bringing people together in a welcoming Italian sophisticated simplicity, now in this post-pandemic rebound we believe Serafina should adapt and we are honored to introduce our new Express closer to our customers which will bring a high-quality Italian cuisine in a more casual and convenient way without compromising our exclusive simple elegance,” says Vittorio Assaf, co-founder of Serafina Restaurant Group.
For this new expansion, Serafina Express has also partnered with OneDine, a Dallas-based restaurant technology innovator, to provide technology that dramatically improves the dining experience for customers. Customers have the option of placing their order at a kiosk or ordering quickly and easily from their smartphone directly at the table. OneDine technology allows customers to fully customize their order, pay and even earn points through Serafina Express’ generous loyalty program.
“We are thrilled to offer our customers the quality of the real Italian cuisine they have come to know and love in a relaxed new Serafina Express setting that prioritizes speed and cutting-edge technology,” said Fabio Granato, co-founder of Serafina Restaurant Group.
Additional Serafina Express locations opening in the coming months will be located at the intersection of Jackson Avenue and Queens Boulevard; A Gateway Center at Penn Station in Newark; the intersection of University Place and 12th Street; at 84th and Third Avenue; and 777 Third Avenue at 48th St.
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