LuLu celebrates the holiday season with a new promotion of Italian cuisine

The Lulu hypermarket recently launched a new promotion of Italian food products, giving shoppers the opportunity to explore not only a wide range of authentic Italian food products, but also its rich culinary heritage.
Entitled “Holiday season, enjoy the best of Italy”, the event is being organized in cooperation with the Italian Commercial Agency (commercial promotion section of the Italian Embassy in Qatar) until December 30 to mark the holiday season and boost sales of Italian Food Products in Qatar.
“It is a very fruitful relationship that we have established with LuLu, in particular with the association of farmers, Coldiretti (the national association of farmers of Italy representing 500,000 producers)… it is something that also benefits the farmers. consumers because they do not have as many kinds of intermediaries who take care of them.
“It is also a way of allowing brands that are not necessarily big and well-known but which provide very high quality to have access to this market so it is a win-win situation for the three parties: for LuLu, the farmers Italians, and consumers in Qatar, ”said Italian Ambassador Alessandro Prunas.
The envoy opened the event at the Lulu hypermarket, Abu Sidra branch. The occasion brought together Augusta Smargiassi, Italian Trade Commissioner in Qatar, representatives of the ITA and the Italian Embassy, ​​as well as dignitaries from the retail sector.
The campaign features a wide range of Italian products, including dry groceries, canned vegetables, pasta, rice, cheese and other dairy products, cookies, coffee, olive oil, olive, fresh fruits and vegetables, chocolate, sauces, spices and condiments, among others. .
LuLu noted that this initiative was “designed to promote and taste a wide range of Italian products while telling the unique story of the extraordinary Italian gastronomic heritage. Regardless of nationality, people generally eat Italian food; because it is healthy, of high quality and meets safety and environmental standards ”.
Exports of Italian agri-food products to Qatar continue to grow year on year despite the challenges caused by the Covid-19 pandemic – a “major indicator of the recognition of the quality and excellence of Italian products”.
“There has been a growing demand and recognition for products of Italian origin. This is the opportunity to promote excellent Italian products in Qatar. Thanks to the efforts of the Italian Commercial Agency.
“Italian food products are very popular in our market and in other markets around the world for their excellent quality, highest safety standards and wide varieties; and there is an ever increasing demand for good quality Italian food products in Qatar and the region.
“Since we started trading with Italy, we have been able to advance our partnership by bringing the most authentic Italian food products to Qatar. In addition, we were able to bring in all categories of functional foods – gluten-free, organic and other healthy ranges, ”the statement said,” LuLu Group management said in a statement.
LuLu Group noted that it has launched extensive promotional campaigns through in-store branding, newspapers and radio ads, social media, brochures and Google ads to make Italian cuisine more popular among the local community.
As part of strengthening its long-standing business relationship with Italy, Lulu Group added that it is now setting up its export logistics center at the World Trade Center in Milan, which is expected to be operational soon.
According to Prunas, the establishment of such a center in Milan means “that this relationship will continue in the future and develop more and more, and we have confirmation of this with the figures, which show that there is a constant increase in the consumption of agro-food products from Italy.
“This is mainly due to the activity of LuLu, not just Lulu of course, it helps a lot to make our products available in Qatar. “
Lulu Group has a comprehensive network of export distribution centers in 22 countries, including state-of-the-art facilities in the UK, US and Spain, the statement added.