Italian Ambassador to Qatar HE Alessandro Prunas presented the Italian pavilion to Qatari officials at the opening of Hospitality Qatar 2021 yesterday.
Doha: A growing number of Italian small and medium-sized enterprises (SMEs) in the food industry are looking to Qatar for their global expansion, hoping to get the right exposure and be in the right place in history during the FIFA World Cup next year, said Italian Ambassador to Qatar HE Alessandro Prunas.
Talk to The peninsula on the sidelines of the opening of the 6th edition of Hospitality Qatar 2021 at the Doha Exhibition and Convention Center (DECC) yesterday, Prunas said that most of the companies exhibiting their products at the Italian pavilion are SMEs and family businesses who have perfected their craftsmanship for generations.
No less than 16 Italian companies in the food sector present their products on an area of 180 m², which is one of the largest pavilions of the exhibition this year and supervised by the Italian Trade Agency (ITA) – the section of trade promotion of the Italian Embassy. in Qatar. From a gentleman from Sicily producing pasta sauces to other small companies producing the best Italian coffee beans, all exhibitors have managed to develop their brands in their country and are now looking to expand internationally, with the Qatari market as a launching pad.
“Some of them are aimed at local restaurants and outlets in Italy. And as they grow older, they decide to start venturing out into the world. And the reason why they choose Qatar is very simple. It’s not just about selling their products at the World Cup next year, it’s also about getting the right exposure. The whole world will be there to watch, eat and more. For them it is crucial to be placed at this point in history here in Qatar, ”said Prunas.
The Italian pavilion also presents the second edition of “Breakfast Made in Italy”, a concept of the Italian Confederation of Crafts and SMEs (CNA) developed to promote the authentic taste of traditional Italian breakfast. The format aims to promote the tastes and rituals of authentic Italian breakfast abroad through the internationalization of companies in the sector.
“As the FIFA World Cup approaches, Hospitality Qatar is the perfect opportunity for Italian suppliers to showcase the latest products and services for the hotel, catering and catering (Horeca) sector. , which are the key to the success of any major event. added Prunas.
In September, the volume of trade between Qatar and Italy increased by 51.9% compared to the same period in 2020, reaching 1.96 billion euros. In the third quarter of 2021, Qatar’s total imports from Italy stood at 853 million euros, an increase of 26% compared to the same period in 2020, placing Italy in 6th place among the countries suppliers from Qatar. In the agri-food sector, Qatar’s imports from Italy increased by 1.2% in the third quarter of 2021, for a total value of € 34 million.
According to ITA trade commissioner Augusta Smargiassi, B2B meetings are planned between Italian exhibitors and their counterparts from Qatar.