After that, all participants will have the opportunity to ask any questions they might have about the techniques or ingredients used, before sitting down to enjoy a traditional Italian aperitif. Designed to highlight that good food has the power to bring people together and also the magic of Italy’s colorful cuisine and world-famous drinks, the event will also be broadcast on Eataly’s Instagram page.
This latest activation is scheduled to coincide with the Week of Italian Cuisine in the World, organized by the Italian Ministry of Foreign Affairs and International Cooperation. The week-long global event sees courses, lectures and various educational experiences taking place across the globe, each designed to allow international culinary connoisseurs to explore the true nature of authentic Italian food and wine. . Here in the UAE, the masterclass is one such activity organized by the Italian Embassy in the UAE and the Italian Consulate General and Italian Trade Agency in Dubai.
Italy is now the sixth largest international supplier of food products and the Italian agro-industry is the third most valued national sector. Renowned for its sustainable, traceable and responsible consumption and production models, the Italian food industry employs 1.4 million people. Indeed, Italy has the highest number of certifications of origin of agrifood products in the EU. The main products exported by Italy are olive oil, coffee, pistachios, cheese, wine, pasta, processed vegetables, fish and meat, while other popular products include free products, coffee, juices and dairy products, chocolates, sauces and more.
The partnership between Italian Trade Agency and Eataly was launched in January 2021, on Eataly’s 14th anniversary. It was marked by live performances at Eataly stores in Dubai, New York, Los Angeles, Toronto, Munich and Stockholm.
HE Nicola Lener, Ambassador of Italy to the United Arab Emirates, said: “We are now halfway through our one-year partnership with the Italian Trade Agency and Eataly, and we are delighted to say that it has been so far a tremendous success. Italy is known around the world for its unique and premium products, and I am also delighted to see that the Mediterranean diet is also increasingly recognized for its health benefits.
“Italy has one of the most dynamic and advanced food industries in the world.
world. This is thanks to our long tradition of production, as well as our focus on cutting-edge technologies in product traceability, sustainable manufacturing and environmental protection. In fact, I am proud to say that Italy is now home to 60,000 organic farms.
“This immersive dining experience offers a unique perspective on the extraordinary past, present and future of Italian cuisine, and I am sure all participants will enjoy preparing meals at home afterwards.”
Amedeo Scarpa, Italian Trade Commissioner and Director of the Italian Trade Agency – United Arab Emirates, said: “Italian products and ingredients are synonymous with authenticity, tradition and freshness.
“The United Arab Emirates imported 190 million euros of Italian F&B products in 2020. Then, in the first seven months of 2021, we recorded an increase of 27.7% (130 million euros in value) of F&B exports to the United Arab Emirates compared to 2021. and + 4.3% compared to pre-pandemic 2019.
The nation has the best Italian restaurants and gourmet restaurants outside of Italy. Italian food producers benefit immensely from the UAE’s strong tourism, hotel and catering industries and their desire to use authentic Italian ingredients. Interest in Italian products across the world has led the Italian government to increase its export targets to an unprecedented € 50 billion in 2021, and I expect that a large part of this is the result of Italy’s strong trade relations with the United Arab Emirates. . “
“We believe that Italian cuisine has an incredible ability to bring people together and foster new connections, and we want to continue spreading this message throughout the region. ”
The Eataly at the Dubai Mall event will take place on Sunday, November 21 from 5 p.m. to 7:30 p.m. For more information on ITA Dubai, please visit their website https://www.ice.it/en/ or find them on social media @itadubai.
About the Italian Commercial Agency
ITA – Italian Trade Agency is the government agency that supports the commercial development of Italian companies abroad and promotes the attraction of foreign investments in Italy. With a motivated and modern organization and an extensive network of offices abroad, ITA provides information, assistance, advice, promotion and training to small and medium-sized Italian companies. By using the most modern multi-channel promotion and communication tools, it acts to affirm the excellence of Made in Italy in the world.
The network. Through its headquarters in Rome, an office in Milan and a global network of 79 offices in 65 countries, linked to Italian embassies and consulates, the Italian Trade Agency provides information, assistance, promotion, training and cooperation in the fields of industry, consumer goods and service sectors. The Italian Commercial Agency collaborates with Italian regions, chambers of commerce, industrial and commercial associations and other public and private organizations.
Every year, ITA’s global offices carry out hundreds of promotional projects and provide personalized service and support to thousands of Italian companies. The Italian Trade Agency also assists and supports foreign companies wishing to establish or develop trade and commercial relations with Italian companies or invest in Italy.
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ABOUT EATALY & ITA
This joint global project between ITA and Eataly, under the aegis of the Italian Ministry of Foreign Affairs and International Cooperation, aims to deepen the understanding of Italian food and drink culture and biodiversity.
Throughout our store, and in partnership with the Italian Trade Agency, we will focus even more on the authenticity and unique characteristics that distinguish our Italian food and drink products. That goes for our current selection of over 10,000 products, with more to come!
From classes and tastings to special dishes at our restaurants, you will discover and learn about the variety, biodiversity and centuries-old traditions behind Italian food and drinks, as well as the culinary culture that underpins them.
© Press release 2021